This is a qualitative and quantitative study that combines digital questionnaires, interviews and secondary information. We are going to see what its main conclusions are and 5 case studies that help us understand the evolution of the retail sector by 2022 . Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities in the digital environment. New perspectives and opportunities in Retail 10 conclusions about digital sales and the retail sector in 2022 The pandemic has had significant effects on the retail sector. 80% of the
companies analyzed have had to restructure their points of sale . In addition, many of them have had to reorganize their logistics to support the increase in digital sales, they have given more importance to digital commerce within their strategies and clipping path service have made the leap to teleworking. The main challenge for both distributors and manufacturers is to improve the consumer's vision . To deal with it, they are taking initiatives to intelligently collect and analyze more customer information and improve the flow of information within the chain. To make this possible, strategies are being considered to gain customer trust and position themselves as players that take data privacy seriously.
The customer journey is constantly evolving and is becoming more granular and more hybrid. Customers are consulting more sources of information to make decisions, including search in digital media, which is becoming more important. Faced with this situation, retailers are working to achieve a more complex, omnichannel and technological customer experience. After all the changes suffered as a result of the COVID-19 pandemic, physical stores are going from being mere places of purchase to offering differential experiences, which seek to maximize the emotional nature of the visit and of the search,